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Our Story

Cotton should feel good for years, not weeks.

I started ARTELI after sleeping on cotton bedding that let me down. It felt matte and stiff, and the color faded after a few washes. I wasn't looking for something extravagant. I just wanted good cotton that was soft, dense, and comfortable to sleep in.

So I set out to make it myself.

Our Signature set is made from 100% Egyptian cotton, woven into a smooth sateen with an honest 400 thread count, and sewn at our partner factory in Pakistan. Our Classic set is made from standard cotton at 300 thread count and made in China, and we say so plainly. Each set includes a duvet cover with a hidden zipper, a fitted sheet, and two pillowcases.

I sell directly to you, with no stores in between. That means your money goes into the fabric, not retail markups.

That's the whole idea: premium cotton comfort without luxury-brand markup.

Returns are accepted within 45 days of delivery on unused, unwashed items in their original packaging. Questions go to support@artelihome.com.

— Founder, ARTELI